MUNDO HUERTAS
REBRANDING
If there is something noble that we should fight for to change the world, this is one of those projects.
Its founder reached out to us to give strength to their message and amplify it. The idea of having a garden in every home that provides fresh and pesticide-free food captivated us. So, we got our hands dirty with design and worked to configure what already existed, growing these seeds even more.
We changed the logo, which involved everything from typographic redesign to creating a powerful logo that reinforces the importance of organic growth and expansion, in order to achieve a fresher connection between the brand and its audience.
We deepened the graphic system with illustrations of each of the plant varieties available in their seed catalog, using vivid colors and vibrant patterns to bring the language closer to the noblest sense of the experience of putting your hands in the soil: touch.
