SOFTEDGE — Near You
REBRANDING
Softedge has been operating in the tech market since 2019, when its co-founders David Boucher and Alejandro Rama had the opportunity to work on a project for a large and well-known American financial company. After the successful outcome of this experience and the client's satisfaction, they decided to replicate this model and offer the same high-quality service to other American companies and startups. Currently, Softedge has a team of 30 people. With its headquarters in Montevideo, Uruguay, it is expanding its talent base in Colombia to provide better service to clients on the west coast of the US. This allows them to offer cost-effective nearshore services to all of the US, with a maximum time difference of only two to three hours.
We developed 4 attributes that make up the essence of the brand. The development of the verbal and visual identity of its entire communication ecosystem is governed by these principles:
1. Approachable Tech Experts
2. Straight to the point with impact
3. Don’t worry I got your back
4. Encourage Innovation