TERRACUNA
FULL BRANDING IDENTITY
Did you ever feel like having something particularly delicious, delicate, different... unique? Terracuna was born to fulfill those desires. A platform exclusively for regional producers throughout Argentina!
The first thing we heard from the creators of the project was: "We want producers to be able to expand their markets through a practical and user-friendly digital platform so that their creations can reach the homes of more people throughout the country, becoming an alternative to the mass consumption of serialized products."
The purpose injected us with enormous energy that immediately put us to work on a narrative that evokes the regional Argentine identity of the interior, with the power of a national brand.
The naming we created, Terracuna, is the product of the combination of the connotation of the earth and the cradle. Terracuna is, therefore, the cradle of regional products. And, since each region of the country is characterized by its own idiosyncrasy, that's where we came up with the slogan: Products with an accent. Each producer and each brand is unique, just like their creations, like the melodies of the voices of their creators.
