UOPA
FULL BRANDING IDENTITY
The house turned into a decoration game board, where experimentation with design objects began. Exploring the endless possibilities of concrete became a very personal and, above all, fun experiment for its creators, with a result that reflects that quest: decoration can break with monotony.
What can be more monotonous than gray?
Well, this brand isn't.
Its objects stand out in any space, giving us the perfect expression for the perfect naming: UOPA!
This brand plays with the audacity of a sturdy yet infinitely abstract and malleable material, where typography emulates the molds used to create cement figures.
The chosen colors defy convention: magenta, yellow, and cyan can definitely break monotony, becoming perfect protagonists of the space.
And as if that weren't enough, iridescence also breaks structures, becoming the perfect ally of packaging, where the exterior shapes are shattered until reaching the object inside: concrete in its total abstraction.
